Brand Promotion

Build Your Brand

Second Life is first and foremost a social community. As a result, companies have found success in building community acceptance and participation by devising unique approaches such as hosting events or offering in-world experiences or products to generate the interest of Second Life Residents.

Mazda

Mazda launched its latest concept car, Mazda Hakaze, on Nagare Island on the Second Life Grid, allowing anyone to take the car for a virtual test drive (which also comes with a virtual kite-surfing board in the back). To further engage the Residents of Second Life, Mazda held a contest to create the best decorative kiteboard. More

Dell

On Dell Island, The Second Life store links in real-time to the Dell.com e-commerce system, so visitors can purchase real PCs with US dollars. The island features a virtual replica of a Dell factory, a walk-though model of a Dell XPS 710 PC, and a replica of Michael Dell’s University of Texas dorm room – where the company was founded. More

adidas

Adidas opened an outlet on the Second Life Grid and introduced a new shoe called the a3 Microride. When you buy the shoes in Second Life, they let your avatar to bounce and jump. It’s a perfect example of a fun way to get Residents talking and spread brand recognition. More

Coca-Cola

The Coca-Cola Company hosted a premiere for their Cannes Silver Lion-winning advertisement "Happiness Factory" in Second Life that featured limos, a red carpet, and an appearance by the pop singer Avril Lavigne. They were able to extend the life of their campaign, get high-profile media, and present the ad to a global audience. More