Events

Connect to the Community- Hold an Event on the Second Life Grid

The Second Life Grid's built-in design tools, multiple communication channels, Classifieds service, and Registration API allow you to create an event in the world's largest virtual 3-D environment that speaks directly to your audience.

Movie Marketing

The Picture Production Company uses events on the Second Life Grid to promote blockbuster movies like 300 and Live Free Or Die Hard. For Live Free Or Die Hard actor Bruce Willis showed up on the Second Life Grid to answer questions with his look-alike avatar named "Bee Dub". PPC's events give excited fans, jaded journalists, and tech savvy movie executives a peak into the future of movie promotion. More

Virtual NBC

Infinite Vision Media and Virtual NBC threw a national talent show, Avatar’s Got Talent, on the Second Life Grid to promote their top rated show America's Got Talent. The prize package was one million Linden Dollars (roughly $3,800 USD) and a chance to appear on NBC’s network television show, America’s Got Talent. The event featured pre-recorded audition tapes, audio from real people, and Second Life acts performing. More

Reuters' In-world Interviews

Reuter's in-world interviews with leaders in business, media, and politics are widely recognized as important journalistic events. Notable interviews have included the New York Times Executive Editor Bill Keller, eBay CEO Meg Whitman, musician Peter Gabriel, and Archbishop Desmond Tutu. More

Raising Awareness

The MacArthur Foundation uses events on the Second Life Grid to introduce the foundation to a new audience and to stimulate discussions about the real-world issues that it seeks to resolve.

The American Cancer Society has raised real money with virtual walkathons on the Second Life Grid. Randal Moss, the society’s manager of innovation-based strategies stated, “We benefit by increasing brand awareness. We’ve opened an office in Second Life, and through that, we will provide health information, link back to our Web site and provide space for community-based support groups to meet.” More

Reading in Cyberspace

William Gibson, the influential author who coined the word "cyberspace", had a reading in Second Life to promote his novel Spook Country. Penguin books sponsored Gibson's in-world appearance, a competition to design Gibson's avatar, screenings of Gibson's movie No Maps for These Territories, and give-a-ways that highlighted themes from the book. Gibson's appearance continues to generate positive publicity on sites like flickr.com and youtube.com. More

The Royal Liverpool Philharmonic

The Royal Liverpool Philharmonic will perform in Second Life this September. They've built a replica of their concert hall where they will perform works by Rachmaninov, Ravel, and two contemporary composers. After the concert, the audience can talk to the performers and the orchestra’s principal conductor Vasily Petrenko in the virtual bar. The virtual concert is already getting international media coverage and attracting a new audience for one of Britain's oldest orchestras. More