Research and Concept Testing

Connect to Your Customer

Introduce new products and design ideas on the Second Life Grid and reap the rewards of fast, cost-effective feedback. Real-time 3D building tools, immersive spatial voice, and targeted group messaging allows you to start a dialogue with customers and seed brand loyalty in the world's largest 3D virtual environment.

Philips

Philips uses the Second Life Grid to gain insights and to co-design products with consumers. By presenting prototypes early on, Philips uses consumer feedback to improve their design process. As a result, they’re able to perfect new products before a rollout. Plus, they gather incisive input on more abstract, futuristic ideas. More

Starwood

The worldwide hotel chain built a mock-up of their new hotel concept, Aloft. This virtual hotel functioned as a laboratory. The company observed how people moved through the space, how they created community, and even how they used the furniture. Virtual hotel customers posted feedback on a blog, and the company used this information to modify its building plans. More

PAConsulting

PAConsulting built a prototype bank for user testing of branch designs. A focus group visited the virtual bank and interacted with the building’s layout, the ATMs, and the bank staff. The design was changed in real time to enable quick feedback from the focus group on different designs. More